Embrace the Pursuit of Excellence

We are a high-performance training facility in Northwest Arkansas. We exist to empower athletes and coaches to pursue excellence, that they may reach their God-given potential in all things.
Training Values
Evidence-Based Training
We utilize research recognized methods of training to provide optimal training plans for each athlete. We are committed to being at the forefront of the sports performance industry, regarding the latest and most effective training methods.
Execution of Movements
Our goal is to prescribe and coach movements that fit the desired adaptations of each athlete. Furthermore, we aspire to create an environment that allows for coaching to be received as effectively as possible.
Engaged with Teammates
Today’s culture defines the word competition in a way that pits individuals against one another. However, the Latin origin states that we are to “strive with”, or “alongside” our opponents. We aim to foster an environment of healthy competition and comradery to encourage each athlete to bring out the best in one another, both physically and relationally.
Embrace the Pursuit of Excellence
The word “grind” in today’s age of sport is incredibly misleading. “Grinding” provides a false sense of work that is inefficient and leads to burnout. A work ethic of excellence starts with a structured, well-thought-out plan and requires a high level of commitment to that plan. Pursuing excellence requires a steady, sustainable course of action that leads to constant progress, regardless of time, that leads to one’s best possible achievement. In pursuing excellence, the process is of greater significance than the destination.